Never Let a Lead
Go Cold Again.
Qualify leads automatically, route them to the right person and trigger follow-up sequences the moment an enquiry comes in, so your pipeline keeps moving without manual chasing.
Subscription Platform or Bespoke Build?
Via North Labs Flow
Fast setup, fixed monthly cost
Flow includes a full CRM, pipeline stages, automated follow-up sequences and lead capture as part of the subscription. Set up and managed by us, no custom build required. The right choice for most service businesses.
See North Labs Flow →Bespoke Build
Complex logic, any stack
The right choice when your pipeline logic is non-standard, when you need to automate within a CRM you are keeping rather than replacing, or when your integrations go beyond Flow's templates.
A Pipeline That Runs Itself
The right lead to the right person, instantly.
Every enquiry that comes in gets scored against the criteria you define: industry, budget, timeline, source. Qualified leads are routed to the correct team member or pipeline stage automatically, not left sitting in an inbox waiting for someone to notice.
- Criteria-based lead scoring on every inbound enquiry
- Automatic routing to the right person or stage
- Unqualified leads placed into nurture, not discarded
Automatic lead qualification
Criteria you define
Qualified
Routed to sales
Nurture
Long-term sequence
Every enquiry gets a response. Every time.
The moment a lead comes in, a follow-up sequence starts: an immediate acknowledgement, a scheduled call reminder, a follow-up email if no response comes. Every step is triggered automatically, timed precisely and tracked in your CRM, so nothing slips through.
- Immediate response triggered on every new lead
- Multi-step sequences via email, SMS or both
- Automatic CRM update at each stage transition
Automated pipeline stages
New enquiry
Scored and tagged automatically
Qualified
Routed to the right team member
Follow-up sequence
Email and SMS triggered on schedule
Proposal sent
CRM updated, next step triggered
Won or lost
Pipeline updated, learnings captured
Built Around Your Pipeline
Map Your Pipeline
We document your current lead flow, qualification criteria and follow-up logic to understand exactly what needs automating.
Define Scoring & Routing
We configure qualification criteria and routing rules to match your exact process, not a generic template.
Build & Integrate
We build the automation in n8n, connect your CRM, email, SMS and any other tools, and test with real lead scenarios.
Go Live & Refine
We launch with monitoring in place, review the first batch of leads through the system and refine any edge cases.
Questions We Get Asked
North Labs Flow includes a full CRM and lead pipeline as part of its subscription, set up and managed for you. It covers the most common lead-to-customer workflows for service businesses quickly and at a fixed monthly cost. A bespoke CRM automation build is the right choice when your pipeline logic is genuinely non-standard, when you need to automate within an existing CRM you are keeping rather than moving to Flow's platform, or when your integrations go beyond what Flow's templates support.
Yes. We handle data migration as part of the setup. Whether your data is in spreadsheets, a legacy CRM, an email inbox or scattered across tools, we clean, de-duplicate and import it. We scope the migration requirements during discovery and include them in the project plan before any work starts.
We define qualification criteria with you during discovery: for example, industry, company size, job title, budget range, project timeline or answers given in an enquiry form. Leads that meet your criteria are routed to the right pipeline stage or team member. Those that do not are either filtered out or placed in a nurture sequence for follow-up over a longer period.
Yes. n8n connects to virtually any tool with an API. Common integrations include Gmail and Outlook, Slack and Teams, WhatsApp Business, Calendly and other booking tools, Typeform and other form builders, Xero and QuickBooks. We confirm compatibility for your specific stack during the scoping session.
Ready to automate your pipeline?
Book a free discovery call. We will review your current lead flow, identify what is slipping through and show you the fastest route to fixing it.
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