Privacy Policy
Last updated: 20 April 2026
1. Who We Are
Niki Gatrell trading as North Labs is the data controller for personal data collected through this website. North East England, UK. For privacy-related requests, contact us at privacy@northlabs.co.uk.
2. What Data We Collect
We collect personal data when you:
Contact form
Name, email address, phone number (optional), business name, and your message.
Discovery call or discovery form
Name, email, phone number, business name, business type, current challenges, service interests, and other details you provide.
Quote tool
Business name, location, and service preferences. No account is created; data is not stored beyond the point of submission.
3. How We Use Your Data
We use your data to:
- Respond to your enquiry or booking request.
- Send you project-related communications.
- Improve our services based on enquiry patterns.
We do not use your data for unsolicited marketing without your consent.
4. Legal Basis for Processing
We process your data on the basis of:
- Legitimate interest: responding to enquiries and managing client relationships.
- Contract: fulfilling agreements for services you have engaged us to provide.
- Consent: where you have opted in to marketing communications.
5. Third-Party Services
We use the following third-party services that may process your data as part of delivering our website and services:
| Service | Purpose | Data shared |
|---|---|---|
| Web3Forms | Form email delivery | Name, email, message |
| n8n | Workflow automation for form routing | Name, email, business details |
| Google Analytics 4 | Website usage analytics | Anonymised usage data |
| Cal.com | Discovery call booking | Name, email |
| Vercel | Website hosting | Server request logs |
6. Data Retention
We retain enquiry and contact data for up to 2 years, or longer where an ongoing client relationship requires it. You can request deletion at any time by emailing privacy@northlabs.co.uk.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Object to or restrict how we process your data.
- Receive a portable copy of your data.
To exercise any of these rights, email privacy@northlabs.co.uk. We will respond within 30 days. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies
We use cookies on this website. See our Cookie Policy for full details.
9. Changes to This Policy
We may update this policy from time to time. The "last updated" date at the top reflects the most recent revision.