← Automate
Social Media Automation

Stay Active. Stay Engaged.
Without Being on Your Phone.

Schedule and publish content across platforms automatically, and trigger instant, personalised DM replies the moment someone comments on your posts, without you lifting a finger.

20+ yearsexperience
Instant repliesunder 10 seconds
5★rated on Google
UK-wideNorth East-based
Two Ways to Get This

Subscription Platform or Bespoke Build?

Via North Labs Flow

Full social automation, no custom build

Flow includes content scheduling across platforms, comment keyword triggers and automated DM conversations, all as part of the subscription. This is a genuinely capable feature set, not a watered-down add-on, and it covers everything most service businesses need.

See North Labs Flow →

Bespoke Build

For complex social integrations

The right choice when you need to connect social engagement directly into a bespoke CRM pipeline, trigger multi-channel sequences from a single social event, or integrate with proprietary internal tools.

What We Set Up

Scheduling, Engagement and Lead Capture on Autopilot

Content scheduling

Your content goes out on time, every time.

Plan your posts once and let the platform publish them automatically across Instagram, Facebook, LinkedIn, Google Business Profile and more. No logging in, no copy-paste, no forgotten posts. Your social presence stays consistent without the daily effort.

  • Publish across multiple platforms from a single content calendar
  • Schedule weeks or months ahead in one session
  • Google Business Profile updates included, not just social media

Content calendar, automated

Monday

Instagram + Facebook

09:00

Scheduled

Wednesday

LinkedIn

12:00

Scheduled

Thursday

Instagram

18:00

Scheduled

Friday

Facebook + Google

10:00

Scheduled

Posts publish automatically, no manual action needed

Comment & DM automation

Someone comments. They get a DM. Instantly.

Set a keyword trigger on any post and anyone who comments it receives a personalised DM within seconds. From there, a branching conversation with interactive buttons can qualify them, deliver a link or offer, book them in or route them to your pipeline. Real engagement that happens automatically, around the clock.

  • Keyword triggers on Instagram and Facebook posts
  • Replies fire within seconds, not hours
  • Branching conversations with qualifying questions and CTAs

Comment-to-DM automation

Someone comments 'PRICE'

On your Instagram or Facebook post

Keyword detected

Instantly, within seconds

Personalised DM sent

Pricing info, link or qualifying question

Branching conversation

Interactive buttons guide the response

Lead captured or qualified

Handed off to your CRM or pipeline

How It Works

Audit, Configure, Launch

01

Audit Your Channels

We review which platforms you are on, what content you post and how much time social is currently costing your team each week.

02

Set Up Scheduling

We configure your content calendar and publishing schedule across platforms, so posts go out automatically on the right day and time.

03

Configure Triggers

We set up comment keyword triggers and DM automation, test the reply flows and confirm everything fires correctly before going live.

04

Launch & Monitor

We go live and monitor the first few weeks to catch any edge cases. You hand us the content; the platform handles the rest.

FAQs

Questions We Get Asked

Via North Labs Flow: Instagram, Facebook, LinkedIn, Google Business Profile and more. Bespoke builds can target the same platforms and others with API access. We confirm your required platforms during the discovery call and check that your account setup supports automation on each.

Yes, and this is one of the most effective features. Someone comments a specific keyword on your post, for example 'price' or 'info', and they receive a personalised DM within seconds. From there, the conversation can branch using interactive buttons: qualification questions, a booking link, a product page or a free resource. This works on Instagram and Facebook Messenger. One honest note: this automation replies to comments and DMs within an active conversation window. It does not send unprompted messages to people days or weeks later without them initiating contact. For re-engaging contacts over a longer gap, that is email and SMS reactivation rather than social DM.

Replies fire within seconds of the trigger, typically under 10 seconds. This matters more than most people realise. A near-instant DM response to a comment converts significantly better than one that arrives an hour or a day later, because the person is still engaged with your post. It feels personal even though it is fully automated.

For most service businesses, Flow's social features cover everything they need: scheduling across platforms, comment keyword triggers and automated DM conversations. A bespoke build makes sense when you need to connect social engagement directly into a CRM pipeline, trigger multi-step sequences across multiple channels from a single social event, or integrate social automation with proprietary or industry-specific internal tools.

Ready to make social work for you?

Book a free discovery call. We will review your current social setup and show you exactly what can be automated.