Tools That Extend
Your Stack.
Custom Chrome extensions, WordPress plugins and embeddable widgets that add powerful functionality to your existing tech stack, or give your clients something competitors simply can't replicate.
Capability Your Off-the-Shelf Tools Can't Give You
The tool your team needed and couldn't find.
Sometimes the gap in your workflow or your product isn't something an app store can fill. Custom Chrome extensions let your team do things in the browser that aren't possible any other way. WordPress plugins extend your site's functionality beyond what themes and page builders allow. Embeddable widgets let you put your product's capabilities anywhere a script tag can go.
- Chrome extensions for internal productivity and workflow
- WordPress plugins that add genuinely new functionality
- Embeddable widgets deployable on any website
- Private or publicly listed, depending on your audience
What we build
Chrome Extensions
Productivity tools, data extractors, internal workflow aids
WordPress Plugins
Custom functionality beyond what themes and page builders offer
Embeddable Widgets
Booking tools, calculators, chat widgets for any site
Built for the gap your current tools leave.
The businesses that commission custom extensions typically have a specific, repeatable task that sits awkwardly across two or more existing tools. A recruitment firm that manually copies contact details from LinkedIn into a CRM. A trades company whose office staff switch between five tabs to handle a single job. A software product that needs a lightweight browser presence for its users. Extensions don't replace your systems: they fill the gap between them.
- One-click CRM population from LinkedIn or other web sources
- Browser-based access to internal job or order data
- Client-facing tools embedded directly in your product
- Custom data extraction from web pages into your own systems
Chrome extension example
Illustrative only; every extension is built to your specification.
Connected to whatever you already use.
Custom extensions and plugins rarely exist in isolation. We build the integrations your tool needs: reading from and writing to your CRM, syncing with your job management platform, pulling data from accounting software. If it has an API, we can connect to it. For more complex data pipelines between systems, our Automate service handles the workflow layer.
- CRM read and write via API (HubSpot, Salesforce, Pipedrive)
- Job management and scheduling platform integration
- Accounting software data sync
- Webhooks and real-time event handling
Integration capability
Your extension or plugin
CRM platforms
Job management
Accounting software
Third-party APIs
If it has an API, we can connect to it.
From Brief to Live
Discovery & Scoping
We understand the specific gap in your workflow or product offering, and define what the extension or plugin needs to do.
Design & Architecture
We design the interface and plan how the tool connects to your existing systems and data sources.
Build & Test
We build the extension or plugin, integrate it with any required systems and test thoroughly before delivery.
Deploy & Distribute
We handle deployment: private distribution, Chrome Web Store submission or WordPress plugin directory listing, depending on your needs.
Questions We Get Asked
A few we've seen: a recruitment agency wanted a button in their browser that pulled contact details from LinkedIn into their CRM with one click, saving hours of manual data entry per week. A field service business wanted a Chrome extension that their office staff could use to instantly check job status and update notes without switching tabs. A software company wanted a browser widget their customers could embed on any page to interact with their product. In each case, the extension filled a gap that no off-the-shelf tool could plug.
Both options are available. Internal tools are typically distributed privately via the Chrome Web Store as unlisted extensions (invite-only), or deployed directly across a team's devices via policy. If you want a public listing, whether in the Chrome Web Store or the WordPress plugin directory, we handle the submission and review process. We'll advise on the right distribution approach based on who the tool is for.
A focused, single-purpose extension, something that does one specific thing well, typically takes 3 to 6 weeks from scoping to delivery. More complex tools with multiple features, external API connections or admin dashboards take 8 to 16 weeks. As with all our builds, timeline depends heavily on how quickly decisions are made and feedback is returned during the build process.
Yes. Connecting to external systems via API is one of the primary reasons businesses commission custom extensions. If your CRM, job management platform or accounting software has an API, we can build an extension that reads from and writes to it directly from the browser. This is particularly useful for businesses where staff spend a lot of time switching between tabs and manually copying information between tools.
Have a gap in your stack we should fill?
The best way to scope a custom extension or plugin is a conversation. Tell us where the friction is, and we'll tell you whether a custom tool is the right answer and what it would take to build it.
Need automation workflows between your existing tools rather than a custom extension? See Automate, Workflows & n8n.
Also from North Labs