Keep Every Lead Warm.
Without Lifting a Finger.
Automated SMS and email sequences that follow up with leads at exactly the right time, keeping your business front of mind until they are ready to buy. No manual chasing. No leads going cold.
Available via North Labs Flow
Follow-up sequences are built into North Labs Flow, our all-in-one communication platform. It is the fastest and most cost-effective way to get this running without a bespoke build.
The Right Message at the Right Moment
Follow-up that runs itself.
Every enquiry triggers a sequence the moment it arrives: an immediate acknowledgement, then a series of timed messages across SMS and email that keep the lead warm without anyone on your team needing to remember to chase. The sequence logic adapts if the lead responds, pausing automatically so the conversation can go human.
- Triggered automatically from any lead source
- Timed across days and weeks to match your sales cycle
- Pauses instantly when a lead replies, so no awkward automation over live conversations
Example follow-up sequence
Immediately
Enquiry received
“Hi Sarah, thanks for getting in touch! We'll be back with a quote within 2 hours.”
2 hours later
Quote sent
“Your personalised quote is attached. Happy to answer any questions.”
Day 2
Soft follow-up
“Just checking you received the quote okay. Any questions at all?”
Day 5
Value reminder
“A quick note on what's included and why customers choose us.”
Day 10
Final nudge
“Still happy to help when you're ready. Quote stays valid for 30 days.”
Sequences that know when to stop.
A follow-up sequence that keeps running after someone has booked is just noise. Ours stop the moment the lead converts, books or opts out. And if someone replies mid-sequence, the conversation is routed to your team immediately. Automation handles the volume; your team handles the conversations that need them.
- Sequence stops on conversion, booking or opt-out
- Reply triggers immediate team notification via unified inbox
- Outcome tagging feeds back into CRM record automatically
Smart sequence logic
Lead enters sequence
From form, chat agent, or ad
Lead replies
Sequence paused. Conversation handed to your team.
No response
Next message in sequence sent automatically.
Lead books or converts
Tagged in CRM. Sequence stopped automatically.
From Brief to Running in Days
Map the Journey
We map out the ideal follow-up flow for your business: what to say, when to say it and what action you want the lead to take at each stage.
Write the Messaging
We write, or co-write with you, the SMS and email copy for every step. Tone is matched to your brand: professional, friendly or straight-talking, whatever fits.
Build & Connect
Sequences are built in your communication platform and connected to your lead sources: your website form, chat agent, booking tool or ad campaigns.
Test, Launch & Monitor
We test the full sequence end to end before going live, then monitor open rates, reply rates and conversion to keep improving performance.
Questions We Get Asked
It varies by business and sales cycle, but a typical initial follow-up sequence runs between four and eight touchpoints over one to two weeks. For longer-cycle services, we can build extended nurture sequences that stay in touch over months. We design the sequence around the decision timeline of your actual customers, not a generic template.
Yes, and this is important. When a lead replies to a message, the automated sequence pauses immediately so the conversation can be handled by a human. Nobody receives the next automated message while they are already mid-conversation with your team. Once the conversation is resolved or closed, the sequence can be restarted or a different sequence triggered depending on the outcome.
We can do either, or work together on it. Many clients prefer to have us draft the messaging based on a brief about their business, tone and what they want each message to achieve, then review and refine it. Others have existing copy they want to use. Either approach works. What matters is that the final messaging sounds like you, not like a generic sales sequence.
Yes. Follow-up sequences and broadcast email marketing serve different purposes and can run in parallel. Follow-up sequences are triggered by an individual action, such as an enquiry or a quote request, and are personalised to that lead. Broadcast email marketing is sent to a list on a schedule. Both can run within the same platform and feed into the same contact records in your CRM.
Stop letting good leads go cold.
Book a free discovery call. We will map your current lead flow, identify where enquiries are being lost and show you exactly what a well-built follow-up sequence could recover for your business.