Get in Front of the Right People.
Generate Real Enquiries.
Facebook and Google Ads campaigns managed directly by North Labs. We handle the strategy, creative direction, targeting and ongoing optimisation so you get leads without having to become an ad expert.
Everything Needed to Make Paid Ads Work
Running ads is not just turning on a campaign. It is strategy, creative, targeting, testing and reporting, all working together. We handle every part of it.
Campaign Setup
We build your campaigns from the ground up: account structure, ad sets, audience targeting and budget allocation. Done properly from day one so there is no wasted spend from the start.
Ad Creative Direction
We write ad copy and direct creative that connects with your audience, informed by what we know about your business, your customers and your local market.
Targeting & Audience
Facebook and Google audiences built around your real customers: location, demographics, interests and intent signals. No spray-and-pray. Targeted spend on people who are actually likely to buy.
Ongoing Optimisation
Campaigns are never set and left. We monitor performance, test variables, pause what is not working and scale what is, so your cost per lead improves over time.
Reporting
Clear reporting on what your ad spend is delivering: impressions, clicks, leads, cost per result. No vanity metrics, just the numbers that tell you whether it is working.
Landing Page Alignment
Ads only work if they land somewhere good. We review and advise on your landing page to make sure the message matches the ad, so clicks turn into enquiries rather than bounces.
Facebook, Instagram and Google
Meta Ads: Facebook & Instagram
Reach your audience where they spend time. Meta Ads work particularly well for local service businesses, home improvement, trade, wellness, hospitality and anyone with a strong visual product or clear local catchment.
- ✓Precise geographic and demographic targeting
- ✓Retargeting people who visited your site
- ✓Lead generation forms that capture enquiries in-app
Google Ads: Search & Display
Capture demand at the exact moment someone is searching for what you do. Google Search Ads put you in front of buyers with intent, the highest-converting traffic source for most service businesses.
- ✓Search ads targeting high-intent keywords
- ✓Performance Max campaigns for broader reach
- ✓Conversion tracking tied to real enquiries, not just clicks
Questions We Get Asked
We manage paid campaigns on Facebook and Instagram (via Meta Ads Manager) and Google Ads (Search, Display and Performance Max). If you have an active audience on both, we can run and coordinate across them. If you are starting from scratch, we will advise on which platform is the right first move for your type of business and your goals.
Yes. Ads drive traffic somewhere, and that somewhere needs to do its job when a visitor arrives. If you do not have a landing page that is built to convert, we can advise on what needs to be in place or refer you to our website and build services before running traffic. Spending money on ads that point to a weak page wastes the budget.
Your ad spend is held in your own ad account and billed directly to your card by Meta or Google. We never handle your ad budget ourselves. Our fee covers campaign management, strategy and optimisation. This keeps everything transparent and means you always have full visibility and control over what you are spending.
That depends on what you have in place. An ad campaign generates enquiries, but what happens next is what determines whether those enquiries become revenue. If you do not have a system for following up quickly, that is where North Labs Flow comes in: automated follow-up sequences, AI chat agents and a full communication platform that picks up every lead the moment it arrives. We can walk you through how that works on a discovery call.
What Happens Next
Leads need somewhere to land
Once your ad campaigns are generating enquiries, the speed and quality of your follow-up determines whether those leads convert. North Labs Flow is our all-in-one communication platform: automated follow-up sequences, AI chat agents, a unified inbox and full CRM, all working the moment a lead comes in. If you want to make sure no enquiry goes cold, see what North Labs Flow includes.
Ready to run ads that actually work?
Book a free discovery call. We will review your current setup, identify the right platform and audience for your business and tell you what a realistic campaign looks like before any money is spent.