Pages That Turn Clicks
Into Customers.
High-converting campaign pages custom-coded for paid traffic, product launches and lead generation. No templates, no drag-and-drop limits: just pages engineered to do one job and do it well.
Built to Convert, Not to Look Good
Template builders get you started. We get you results.
Template-based funnel builders have their place, and North Labs Flow uses one for clients who need something up quickly. This page is for something different: campaigns where the design, the copy structure, the integration and the load speed all matter for conversion. Custom-coded, no platform constraints, built around your specific offer.
- Custom-coded in Next.js, no shared templates
- 95+ Lighthouse performance as standard
- No platform lock-in, you own the code
- Integration with any ad platform, CRM or email tool
Bespoke vs template
Template builder
North Labs
Every click tracked. Every lead captured.
We connect your landing page directly to your ad campaigns via Google Tag Manager, so your ad platforms receive accurate conversion data from day one. Leads flow straight into your CRM, email platform or both, with no manual handling and no data loss between the click and the follow-up.
- Google Ads and Meta Ads conversion tracking
- Google Tag Manager setup and event configuration
- CRM and email platform integration
- Cross-device and cross-browser testing before launch
Typical funnel structure
Ad click
From Google or Meta
Landing page
Fast load, clear offer above the fold
Single CTA
One action, no distractions
Lead captured
Into your CRM, email or both
Pages that do more than sit there.
Some campaigns benefit from more than a static page and a form. We build custom pricing calculators that let visitors self-qualify, embedded AI chat widgets that capture leads overnight, multi-step forms that convert better than single-field alternatives, and urgency elements for launches and limited-time offers.
- Custom pricing and cost calculators
- Embedded AI chat and lead qualification
- Multi-step lead forms with conditional logic
- Countdown timers and scarcity elements for launches
Interactive elements we build
Custom pricing calculators
Let visitors self-qualify before they enquire
Embedded AI chat widgets
Answer questions and capture leads overnight
Multi-step lead forms
Higher conversion than single-field forms
Countdown and urgency elements
For launches and time-limited offers
From Brief to Live
Campaign Brief
We understand your offer, your audience and what the page needs to do: whether that's a cold traffic campaign, a product launch or a lead magnet.
Design & Copy
We design and write the page, structuring every element around your conversion goal. You review and sign off before we build.
Build & Integrate
We build the page, connect your tracking, integrate with your CRM or email tool, and test across devices and browsers.
Launch & Optimise
We go live and monitor early performance. For ongoing campaigns we can iterate based on real conversion data.
Questions We Get Asked
Template builders are designed for speed and simplicity. They're a reasonable starting point, but you're constrained to what the platform allows: its layout options, its load speed, its integrations, its tracking capabilities. A North Labs landing page is custom-coded from scratch. We build to your conversion goals, not around a platform's limits. The result is faster, more flexible, and genuinely optimised for the campaign it's supporting.
Yes. We set up conversion tracking via Google Tag Manager so your ad platforms (Google Ads, Meta Ads) receive accurate event data: form submissions, clicks, scroll depth, whatever matters for your campaign. We also integrate with analytics platforms, CRMs and email tools so every lead captured on the page flows straight into your pipeline without manual handling.
We can, and for many clients we do. We'll work with you to understand your offer, your audience and the specific campaign this page supports, then write copy structured for conversion. If you already have copy or work with a copywriter, we're equally happy to build around that. Either way, we'll give feedback if something isn't working for the page's conversion goals.
It depends on how much flexibility you need. For pages where the content changes frequently, we can add a CMS layer so you can edit copy and images yourself. For tightly controlled campaign pages where every element is deliberate, most clients prefer to request changes through us, which we turn around quickly. We'll recommend the right approach based on how the page will be used.
Ready to build a page that actually converts?
Tell us about your campaign and we'll scope the right approach. Whether you need a single-page launch, a full multi-step funnel or a bespoke interactive experience, the conversation starts with a free discovery call.
Running paid ad campaigns alongside your landing pages? See Communicate, Online Marketing.
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